ABOUT US
Founded in 2014, Go Automotive specialises in the distribution of premium and innovative automotive products and accessories across the Southern African sub-region. We represent a number of world leading automotive accessory brands and our distribution networks extend to the continents leading motor manufacturers, franchised motor dealerships across 10 Southern African countries, and aftermarket fitment specialists.
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Conveniently located in Gosforth Park, a large distribution hub close to arterial highways and the OR Tambo International Airport. The Johannesburg city centre and major motor manufacturers in Pretoria are only a short drive away. This location provides us quick and easy access to major local and cross border logistics providers to satisfy the needs of our customers.
OUR BRANDS
Find out more about our individual brands:
Founded 35 years ago in Serra Gaúcha, Brazil, Keko is a leader in global automotive accessory manufacture. The company operates in the OEM, P&A and aftermarket sectors. Keko are recognized in 43 countries on five continents across the globe. Keko believe that cars are so much more than the sum of their parts. Cars need soul and to be unique - "Your Car - Your Personality".
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OMTEC Auto Accessories entered the automotive accessories sector in 1995 with 14 workers and 3 machines in Bursa, Turkey. Today, they are proud to have thousands of different products produced in 2 factories of 30.000 m². With quality wood, chrome, aluminium, ABS and carbon accessories, they are proud to offer to you the best products for more than 45 automobile brands, giving car owners unlimited options to personalize their vehicles.
Woden are global market leaders in the design and manufacture of Electric Side Steps. Established in 2011, Woden design and manufacture to the highest standards in Wuhan, China. Quality, innovation and technology are at the heart of the Woden philosophy.
Winbo is a leading global automotive enterprise specializing in stainless steel, black stainless steel, and mild steel vehicle accessories. Winbo integrates the newest technology into innovative auto accessory product design whilst adhering to international standards of quality and maintaining competitive pricing.
EZDown, manufactured by Safe-T-Stop in South Africa, is the global leader in tailgate lowering systems. Using high-quality hydraulic dampers, EZDown provides a controlled, hands-free descent for vehicle tailgates to enhance safety and convenience. As an established OEM supplier, the brand focuses on precision engineering and durable performance, ensuring every product meets rigorous international standards for utility and ease of use.
Sanji Electronics is a global leader in the design and manufacture of vehicle security systems. Established in 1986 and headquartered in South Africa, Sanji specializes in advanced car alarms, immobilizers, and ultrasonic sensors. As an ISO 9001 certified manufacturer, they supply high-tech solutions to both the OEM and aftermarket sectors. Sanji is dedicated to technical excellence and innovation, adhering to the philosophy: "Intelligence is a matter of thinking and Sanji do this exceptionally well."
GoRoller is a premier brand distributed by Go Automotive, specializing in high-quality retractable tonneau covers for the pickup market. Designed for security and weather resistance, GoRoller systems feature a robust, low-profile design that enhances both vehicle aesthetics and aerodynamics. Leveraging Go Automotive’s extensive distribution network in South Africa, the brand provides durable, user-friendly cargo solutions that meet the rigorous standards of both the OEM and aftermarket sectors.
PRO-FORM is an ISO 9001 certified manufacturer based in New Zealand, specializing in the global plastics and pickup accessory market. Exporting to 60 countries, they operate some of the largest extrusion and vacuum forming equipment in the Southern Hemisphere. Through full vertical integration—from design to international logistics—PRO-FORM remains committed to a philosophy of "Inspiring Transformation" and world-class innovation.
Bosal Afrika is a division of the Dutch-registered BOSAL Group, a global leader in automotive and industrial products since 1923. As a local manufacturer and supplier to major South African OEMs, Bosal Afrika leverages a century of expertise and a global network of 16 plants and 7 R&D centers. The company is committed to innovation and reliability, ensuring a world-class supply of high-performance products across its extensive national footprint.
Brink Towing Systems is a global leader in safe, durable towing solutions. From its robotic manufacturing facility in Pietermaritzburg, the company produces over 160,000 towbars annually for domestic and international markets. Approved by major vehicle brands and the South African Road Safety Foundation, Brink is defined by precision engineering and rigorous testing to ensure maximum reliability in all conditions.
OUR CUSTOMERS
OEM | P&A
We are proud suppliers to Mercedes Benz, Ford, Mitsubishi and Nissan of both OEM and P&A accessories. These products are supplied on either direct to manufacturer agreements, or through ex-vendor distribution agreements that make use of our warehousing facilities in Gosforth Park, Germiston. In the past, we have sourced or developed specific accessories or accessory combinations for various vehicle models at the requests of the manufacturers.
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AFTERMARKET
Go Automotive also source various accessories for almost every motor manufacturer and distributor.
SPECIAL PROJECTS
We are pleased to have been involved in a number of manufacturer and aftermarket custom product developments. These include the development of model and accessory specific tonneau covers for Nissan SA, sport bars for the Ford Ranger Raptor as well as accessories for the Roush Ranger. Our product offering in the past also included colour coded model specific accessories that were immediately available to dealer networks.
OUR BUSINESS
GO Automotive actively seeks innovative and premium automotive products and accessories from local and international manufacturing facilities and matches these to the needs of local motor manufacturers and distributors.
We guide the process of obtaining manufacturer approvals for OEM and P&A parts and accessories from the relevant motor manufacturer engineering departments. We then facilitate the required logistics to get these products to market once approved; whether through our own warehousing facility, or those of the motor manufacturers.
OUR VISION
Becoming the leading supplier of innovative and high quality
automotive products and accessories
to Southern African markets.
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"As our vehicles become smarter, so should the accessories with which we personalise them."